Finishing time：2015/12/28 17:01:25 Announcer：TRISEARCHER
1.Site selection Research/ Business area research
a. Population environment of business area: including density of population, population regional population, and population quality
b. Community economic condition: including industry development policy, block construction planning, Industry, commerce, fiscal and tax policies
c. Infrastructure condition: including basic building facilities in business area, residential building status, traffic, level of community
d. Market competition environment: including market space and market share, saturation of business area, product supply chain and status of competitors
2.Analysis on Consumers
a. Purchasing behavior and habit of consumers: selection of shopping area, preference for shopping place, shopping frequency, spending amount per time, spending amount per category of products, means of transportation
b. Consumer satisfaction research: satisfaction towards current business area, evaluation and preference degree of various shops, and consumer purchasing power research
3.Analysis on Customer Flow析
Through fixed-point monitoring within a period of time, we’ll make statistics of total customer amount, amount of different gender and age that pass by the store, as well as number of people enter the store. We’ll also make analysis on differences, time distribution and rules of customer flow.
4.Market Evaluation
a. City economic indicators: population, GDP, and Total Retail Sales of Consumer Goods
b. Economic indicators of residents: per capita disposable income, per capita consumption expenditure, and Engel coefficient.
c. Other economic indicators
5.Analysis on Competitors
a. Business condition of competitors: scale of operation, product structure
b. SWOT analysis of competitors
c. Economic benefit and development plan of competitors
6.Analysis on Company Itself
a. Product factor, business characteristics, scale of operation, line of business, advertisement and other promotional methods, prediction of business performance, etc.
b. Property management, monthly rent, feasibility of property, etc
