Finishing time：2016/3/4 11:54:45 Announcer：TRISEARCHER
Nowadays when service is playing an increasing important role in company development, the victory in competition depends on excellent service consciousness of employees. We know that a good result comes from a series of good behaviors. When we’re repeating a correct thing, it’ll become a good habit, which will finally become a part of our body, i.e. our consciousness. Therefore, the meaning of mystery shopping is that it serves as a “mirror”, from which employees are able to correct and improve their service, and thus an excellent sense of service is formed.
Presently, more national companies have come to realize the importance of mystery shopping to their service, especially to service-window companies. The mystery shopping industry suddenly becomes attracting, but due to the lack of uniform industry standard and code of conduct, there’re disorders in the market.
Formulation of uniform industry standard and code of conduct is beneficial not only to various tested companies, but also to market research companies. For the former, with uniform standard, the testing quality can be guaranteed to some degree. There’re at least some benchmarks and implementation basis can be referred to. When problems occur, compensation can be made accordingly. As for the latter, guidance and monitor is advantageous to their own development. Mutual exchange and communication can be conducted among various market research companies, therefore, they’re able to make joint effort to accelerate the progress of mystery shopping industry, and in final analysis, boost the rapid and stable development of economy and society as a whole.
