专业定制研究方案

The design of consumer behavior questionnaire normally concerns the following key indicators and information, such as features, consumption habits and attitude preference analysis of current, potential and targeted customers.

  1.Overall Situation of Customer Consumption

  · Current fashion of consumption ·Features of different types of customers of the same product

  2.Analysis of Current Customers

  (1)Constitution of current customers

  · Total amount  · Age   · Career

  · Income  · Educational background  · Distribution of current customers

  (2)Purchase behavior of current consumers

  · Motivations  · Time   · Frequency

  · Quantity  · Place of consumption

  (3)Attitude of current consumers

  · Preference degree of the product  · Preference degree of the brand  · Recognition of the brand

  ·  Loyalty of the brand   · Satisfaction degree after use  · Unsatisfied needs

  3.Potential Customers

 （1)Features of potential customers

  · Total amount  · Age  · Career  · Income   · Educational background

  (2)Current purchase behavior of potential consumers

  · What brands do they purchase at present?  · What’s the attitude towards these brands?

  · Are there new purchase plan?  · Are there any possible changes of the current planned purchase?

  (3)Possibilities of potential customers attracted by the bra

  · What’s the attitude of potential customers towards the brand?  · How’s the satisfaction degree of the potential customers?

  4.Summary of customer analysis

  (1)Current Consumers

  · Opportunity and threat  · Superiority weakness  · Major issues

  (2)Potential Customers

  · Opportunity and threat，  · Superiority weakness  · Key points

  (3)Targeted Customers

  · Features of targeted customers  · Joint demand of targeted customers  · How to meet their demands?

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