Finishing time：2015/9/24 13:53:00 Announcer：TRISEARCHER
No matter what industry it is, business model is the problem faced by all enterprises that are mainly in the form of chain-store operation: how to perform sound management towards the numerous sub-branches? How to maintain consistent standardized management in each branch? How to make sure the action plan that’s targeted at customer satisfaction improvement is well executed? How to make object evaluation over the daily operation of various sub-branches? Based on the long-term experience of a great number of enterprises, “MS study” is considered as the best management tool, and is already integrated in the enterprise operations management system. “ MS study” is referred to as a survey method, which is required a rigorously trained investigator acting like a customer in a specified period of time, conducts evaluation or appraisal based on a series of beforehand designed questions or scenarios. Because the object being surveyed or evaluated wouldn’t be able to identify the actual identity of “mystery customer”, therefore, this survey method can be used to reflect the actual problems in a more objective way.
“MS study” is used to evaluate the company service from the perspective of consumers. Mystery customers will check whether the service has reached the standard set by the company. The research is widely used in industries of commerce, telecommunication, banking, retail, catering, automobile and service, etc. it’s featured as a trained personnel acting as a potential or real customer to experience and evaluate the service procedure, and then gives an detailed objective feedback of consumption experience with quantitative and qualitative combination analysis method. Therefore, the enterprise will develop in a better way.
“MS study” can be used to evaluate and appraise the operational environment, attitude, professionalism and skills of service staffs in various industries, with the aim of service management improvement and customer satisfaction enhancement. In the field of competitor investigation, one can get the information of their products, service categories, brands and pricing through “MS study”.
From the perspective of management science, the value of “MS study” lies in the “partially” settlement of information exchange problem existed between the company management level and execution level during the process of marketing campaign. The management level can get the knowledge of the company aspiration, policy and regulation execution status performed by the marketing staffs. Meanwhile, the problem occurred during the execution process can be reflected by mystery shoppers to the management level, which would help the latter readjust company strategies timely, to make the marketing strategy and service standard more practical and appropriate.
“MS study” procedure includes confirmation of research content, training mystery customer, launching investigation, supervision and correction of errors, collection of questionnaires, check and review, questionnaire input and summarization, analysis and report drafting, etc. it can be used as assisting tool to channel research, customer satisfaction survey, customer habits and behavior analysis, etc., and it can also be used individually. “MS study” is part of the observational research category, and it also has features of door to door interview. Compared to regular training evaluation, it has much particularity. Customized program design and execution are required to reach the research objective.
After years of exploration and innovation, and experience accumulation of project management and operation, we created “Trisearcher MS study Index” TMITM , which follows the research standard of international market. The mystery customer, acting as a real customer into the shop, experience from the perspective of an actual consumer, so as to provide precise data to each chain store. In addition, we also established the unique management mode and quality control system. Last but not the least, we own Chinese largest platform for cross-sector mystery customer resource management, and adopt the on- and offline combination management operation system. Therefore, we are one of the leading market research companies in this very field.
“Trisearcher MS study Index” TMITM established by Trisearcher has received full recognition from our clients. We generated objective, fair and precise rewards and punishments system and marketing strategies for each store based on the data from TMITM . In conclusion, our professionalism and preciseness will bring instant effect for the growth of our clients.
