Finishing time：2016/3/4 11:49:45 Announcer：TRISEARCHER
Never let your clients forget you
The most important way to retain customers is to follow up. The most significant timing of after-sale follow up is when sale process ends, while your employee smiles to customer and say “thank you”, and wants to know if the latter satisfied with your product and service provided. Besides, there’re many other ways to let your consumers remember the brand through after-sale follow up.
Always let your customers know that everything you did is for them: you can mail some updated material regarding company or product information to your clients at regular intervals. Or you can make informal phone call with them. No matter which method you adopted, the key lies in the explicit expression that you’re providing them with the most intimate, convenient and best service. If you’ve never mentioned to your customers that you’re providing services to them, they might forget you immediately, and won’t notice the real-time information you delivered. Of course, never brag about the things you did for your clients and exaggerate how hard-working you were in communication or letters. What you need to tell them is that you’ve saved them lots of trouble, or helped them with much work that requires confirmation and proofreading.
Always make real communication with your customers. Although sometimes emails seem more easy and convenient, face-to-face or other non-internet exchanges are also necessary. If you can’t get in touch with some client when you need to reach him, just leave a message in his voice mailbox, and tell him you want to see him, or mention that you’ll pay a visit to his office at the appointed time. You can also write some notes to the former regular customers. For instance, you can say: when I was filing some previous documents, I thought of you. Are you still busy with work? If you still need to work with anything, please don’t hesitate to contact with me. I’m at your service anytime. Or you may meet some of your regular clients on other occasions. You could just write a brief letter to him: I feel such honored to meet you at Christmas party. It’d be great if you could let me invite you to dinner sometime.
Always remember special moments related to your clients: every year you need to send your best wishes to them on their important date, such as birthday, anniversary, and festival, etc. Of course, presents can be used as a very good tool for after-sale follow up. You don’t need to spend too much money to show your care. All you need is a small and exquisite gift, and through which your client can think of your company and your product.
Passing on information: when you read an article, a new book or know some activities that your clients might be interested in, make sure that you tell them about it. Sometimes, this technique is extremely important to help clients build trust to your company.
Pay attention to after-sale follow up service: when you visit your regular clients and make phone calls with them, pay attention to other clients they might speak of. Do contact with these people, because they might be your new customers.
When you’ve done the above-mentioned things, those customers that you once provided service to have no reason not to be your regular customers. Just put on your thinking cap and use your imagination, you would think of many more ways to maintain long-term business relationship with your customers.
